Manage your reputation - Roger Haywood

Roger Haywood is one of Europe's most respected and experienced issues analysts and public relations practitioners. He has advised many top companies on marketing and communications strategies, including ICI, Rolls Royce, BA, Unilever, General Motors and Thomas Cook.

He is chairman of the Public Relations Standards Council and former chairman of the Chartered Institute of Marketing and president of the Chartered Institute of Public Relations. He pioneered the concept of issues analysis, an innovative approach to corporate governance, he writes and broadcasts regularly on organizational behaviour.