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Manage your reputation - Roger Haywood

9780749437947
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Title
Manage your reputation - how to plan public relations to build & protect the organization's most powerful asset
Author
Roger Haywood
format
Hardback
Publisher
KoganPage
Language
English
UK Publication Date
20020531
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Roger Haywood is one of Europe's most respected and experienced issues analysts and public relations practitioners. He has advised many top companies on marketing and communications strategies, including ICI, Rolls Royce, BA, Unilever, General Motors and Thomas Cook.

He is chairman of the Public Relations Standards Council and former chairman of the Chartered Institute of Marketing and president of the Chartered Institute of Public Relations. He pioneered the concept of issues analysis, an innovative approach to corporate governance, he writes and broadcasts regularly on organizational behaviour.

Type
BOOK
Edition
2nd Edition
Keyword Index
Public relations.
Country of Publication
England
Number of Pages
276

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