Hurry, item low in stock!

Marketing ethics - Bodo B. Schlegelmilch

9781861521910
Hurry only 1 in stock!
FREE Delivery on ALL Orders!
Title
Marketing ethics - an international perspective
Author
Bodo B. Schlegelmilch
format
Paperback / softback
Publisher
Cengage Learning
Language
English
UK Publication Date
19980117

Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

We are Rated Excellent on Trustpilot
Here's what you say about us...

Dr Bodo Schlegelmilch is Chair of International Marketing Management at the Vienna University of Economics.

Type
BOOK
Keyword Index
Marketing - Moral and ethical aspects.|Business ethics.|Marketing - Moral and ethical aspects - Cross-cultural studies.|Business ethics - Cross-cultural studies.
Country of Publication
England
Number of Pages
468

FREE Delivery on all Orders!