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Marketing research - Naresh K. Malhotra
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Title
Marketing research - an applied orientation
Marketing research - an applied orientation
Author
Naresh K. Malhotra
Naresh K. Malhotra
format
Multiple-item retail product
Multiple-item retail product
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20030612
20030612
Description
For MBA and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.
This international leader in marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a manager's perspective, the fourth edition emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of new technologies.
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