An engaging and incisive look at today's top business leaders - visionary and creative mavericks who are changing the way we do business. Inspiring and accessible, 'Mavericks at Work' is for anyone who wants to succeed in business - from the entry-level employee to the CEO.
In 'Mavericks at Work', two high-profile journalists introduce an inspiring group of entrepreneurs and executives who are building great businesses by challenging business as usual. From break-the-mould innovators such as HBO, Pixar, and Netflix to global giants such as IBM and Procter & Gamble, these mavericks are winning big by devising new answers to the oldest (and toughest) challenges of competition and leadership. Their stories are exciting - and their ideas are truly powerful.
Real mavericks know that:
Big, original ideas pay big dividends
Being different makes all the difference
Nobody is as smart as everybody
Cheaper is better, but value is priceless
Great leaders are insatiable learners
'Mavericks at Work' is a relentlessly useful how-to book. But it is also an eye-opening what-if book - with insights that showcase the power of business at its best and set a positive agenda for the future.
William C Taylor is a cofounder and founding editor of Fast Company, which, during his tenure, won two coveted National Magazine Awards, was named Launch of the Year by Advertising Age, Startup of the Year by AdWeek, and Magazine of the Year by Advertising Age. He has been published in the Wall Street Journal, New York Times, and Harvard Business Review. He lives in Wellesley, Massachusetts.
"A pivotal work in the tradition of 'In Search of Excellence' and 'Good to Great' and featuring many of today's most interesting corporate rising stars. These are companies that blend the revolutionary zeal of the late 1990s dotcom era with an emphasis on values in a way that has set them apart from the ethical crisis gripping American business in the first years of this century." The Economist.
"Cases. Cases. Cases. We desperately need concrete, compelling, uplifting examples of new varieties of Excellence to guide us to and through the future. And you'll find them by the bushel in 'Mavericks at Work'. Bill Taylor and Polly LaBarre, a pair of brilliant raconteurs as well as analysts, more than fulfill their promise to let us be 'eyewitnesses to the future.' I didn't 'read' this book-I devoured it." Tom Peters, author of 'In Search of Excellence' and one of the leading management experts in the world.