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Marketing demystified - Donna Anselmo

9780071713917
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Title
Marketing demystified - a self-teaching guide
Author
Donna Anselmo
format
Paperback / softback
Publisher
McGraw-Hill
UK Publication Date
20101016
Language
English

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management,and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps youmaster all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.

This fast and easy guide covers:

  • Marketing's four Ps . . . plus three-planning, positioning, and people
  • Tactics for organizing a research-driven campaign
  • Strategies for leading a marketing team
  • Techniques for branding from the inside out
  • Case studies of marketing successes and failures

Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut todecoding key marketing concepts and principles.

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Type
BOOK
Keyword Index
Marketing.
Number of Pages
379
Source
Grd
Country of Publication
New York (State)

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