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Microstyle - Christopher Johnson

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Title
Microstyle - the art of writing little
Author
Christopher Johnson
format
Paperback / softback
Publisher
W.W. Norton and Company
Language
English
UK Publication Date
20120824

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

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Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.

Type
BOOK
Keyword Index
Slogans.|English language - Rhetoric.|English language - Style.
Country of Publication
New York (State)
Number of Pages
246

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