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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

My life in advertising ; &, Scientific advertising - Claude C Hopkins

9780844231013
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Title
My life in advertising ; &, Scientific advertising - two works
Author
Claude C Hopkins
format
Paperback / softback
Publisher
McGraw-Hill
Language
English
UK Publication Date
19660116

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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Type
BOOK
Keyword Index
Advertising personnel - Biography.|Advertising.
Country of Publication
Illinois
Number of Pages
318

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