Nunca pares: Autobiografa del fundador de Nike / Shoe Dog: A Memoir by the Creator of Nike - Phil Knight

Phil Knight habla por primera vez de la autntica historia detrs de Nike, la empresa que fund en 1962, que hoy factura ms de 30 000 millones de dlares al ao, y cuyo logo ha llegado a ser un smbolo global, el icono ms ubicuo y reconocido en todo el mundo.

Todo comenz con 50 dlares y una idea sencilla: importar calzado deportivo econmico y de gran calidad desde Japn. Vendiendo esos tenis en la cajuela de su coche, Phil Knight consigui facturar 8 000 dlares durante el primer ao. Progresivamente, este pequeo negocio se convirti en una start-up exitosa que revolucion el mercado, cre una marca universal e innovadora y evolucion hasta convertirse en el gigante actual.

En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes xitos, pero sobre todo la relacin con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sintindose como hermanos.

Juntos, animados por la fuerza de un objetivo comn y una fe profunda en el espritu del deporte, construyeron una marca que transform todos los cnones establecidos.

ENGLISH DESCRIPTION

In this instantand tenaciousNew York Timesbestseller, Nike founder and board chairman Phil Knight "offers a rare and revealing look at the notoriously media-shy man behind the swoosh" (Booklist, starred review), illuminating his company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

Bill Gates namedShoe Dogone of his five favorite books of 2016 and called it "an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It's a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do."

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike's annual sales top $30 billion. In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. InShoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers-as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand-and a culture-that changed everything.