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Package design workbook - Steven DuPuis

9781592537082
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Title
Package design workbook - the art and science of successful packaging
Author
Steven DuPuis
format
Paperback / softback
Publisher
Rockport Publishers
Language
English
UK Publication Date
20110520

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with other books in the Workbook series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.

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Steven DuPuis is president of DuPuis, a strategic design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums. Steven's personal design work is part of the permanent collection in the U.S. Library of Congress.

Type
BOOK
Keyword Index
Packaging - Design.|Commercial art.
Country of Publication
Massachusetts
Number of Pages
240

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