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Personal selling - M. C. Cant

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Title
Personal selling
Author
M. C. Cant
format
Paperback / softback
Publisher
Juta Publishing (ZA)
Language
English
UK Publication Date
20050928

Outlining 10 steps in the personal selling process--from prospecting for new business to closing a deal--this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.

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Type
BOOK
Keyword Index
Selling.
Country of Publication
South Africa
Number of Pages
288

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