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The essentials of successful marketing from A to Z, in clear jargon-free English. However good the product or service, the success of a business increasingly depends on how good the marketing is. In the sophisticated market-place of today, this is truer now that it has ever been. This new edition of Pocket Marketing looks at the latest and most successful marketing strategies and campaigns and provides practical and comprehensive advice on how and when marketing works through: Concise essays on
* The impact of the internet
* The value of brands
* The changing nature of advertising
* Keeping up with fast changing consumer tastes An A-Z of marketing concepts and key terms
* From Attributes and Concept testing, through Gap analysis and Get-a-lifers, all the way to Psychographics, Red Lining and Viral marketing Lists and appendixes, including
* leading brand names and leading advertising agencies
* worldwide advertising spending and consumer spending patterns
* the best business schools for marketing and recommended reading

Pocket Marketing - The Economist

9781861973610
£ 2.29
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Title
Pocket Marketing - The Skills and Practice of Marketing from A to Z
Author
The Economist
format
Hardback
Publisher
Economist
Language
English
UK Publication Date
20010910

The essentials of successful marketing from A to Z, in clear jargon-free English. However good the product or service, the success of a business increasingly depends on how good the marketing is. In the sophisticated market-place of today, this is truer now that it has ever been. This new edition of Pocket Marketing looks at the latest and most successful marketing strategies and campaigns and provides practical and comprehensive advice on how and when marketing works through: Concise essays on
* The impact of the internet
* The value of brands
* The changing nature of advertising
* Keeping up with fast changing consumer tastes An A-Z of marketing concepts and key terms
* From Attributes and Concept testing, through Gap analysis and Get-a-lifers, all the way to Psychographics, Red Lining and Viral marketing Lists and appendixes, including
* leading brand names and leading advertising agencies
* worldwide advertising spending and consumer spending patterns
* the best business schools for marketing and recommended reading

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Type
BOOK
Edition
4th edition
Country of Publication
England
Number of Pages
224

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