Hurry, item low in stock!
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, and technological characteristics - and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment.

Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.

Principles of marketing - Ayantunji Gbadamosi

9780230392700
£ 4.39
Hurry only 1 in stock!
FREE Delivery on ALL Orders!
Title
Principles of marketing - a value-based approach
Author
Ayantunji Gbadamosi
format
Paperback / softback
Publisher
Red Globe Press
Language
English
UK Publication Date
20131119

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, and technological characteristics - and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment.

Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.

We are Rated Excellent on Trustpilot
Here's what you say about us...

Ayantunji Gbadamosi is Senior Lecturer of Marketing and Deputy Leader, Research Group for Marketing and Consumption Practice at the University of East London, UK.

Sonny Nwankwois Professor of Marketing and Director for Research and Enterprise at the University of East London, UK.

Ian Bathgateis Principal Lecturer and Field Leader for Strategy, Operations, Marketing, and Management at the University of East London, UK.

Type
BOOK
Keyword Index
Marketing.
Country of Publication
England
Number of Pages
xxvii, 400

FREE Delivery on all Orders!