Product strategy for high-technology companies - Michael E McGrath

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Title
Product strategy for high-technology companies - how to achieve growth, competitive advantage, and increased profits
Author
Michael E McGrath
format
Hardback
Publisher
McGraw-Hill
Language
English
UK Publication Date
19940910
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Michael McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based companies develop agile, robust management processes and methodologies. In over two decades of management consulting, he has worked with more than 100 companies in the U.S., Europe, and Asia. McGrath initiated PACE (Product And Cycle-time Excellence), PRTMs product-development consulting practice, and has directed many of PRTMs projects in reducing time-to-market in a variety of high technology companies. He coauthored the books Product Development and Setting the PACE in Product Development, and has published numerous articles on international manufacturing, product development, and trends in the high-technology industry.

Type
BOOK
Keyword Index
Strategic planning.|Product management.|High technology industries - Management.|Industrial management.
Country of Publication
Illinois
Number of Pages
284

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