Reputation Management - Gerry Griffin

This book provides a fast track route to mastering all aspects of reputation management. It covers all the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. It includes examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. It also includes a glossary of key concepts and a comprehensive resources guide. "ExpressExec" is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. "ExpressExec" is organised into ten core subject areas making it easy to find the information you need: Innovation, Enterprise, Strategy, Marketing, Finance, Operations and Technology, Organizations, Leading, People, and Life and Work.;"ExpressExec" is a perfect learning solution for people who need to master the latest business thinking and practice quickly.