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Rethinking the business models of business schools - Kai Peters

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Rethinking the business models of business schools - a critical review and change agenda for the future
Kai Peters
Emerald Publishing
UK Publication Date

Management education growth and the rise in accompanying business schools over the last few decades are fuelled by global economic development, coupled with the promise of success in business careers. Recently, questions have been raised about the value and relevance of a traditional business school education - so what does the future hold for traditional business schools?

In this book, we examine the current model and the pressure points of business schools by considering the evolution of - and the various value chains that are associated with - business school offerings (including MBA, undergraduate, pre-experienced and executive programmes). We also offer insight on funding and value orientation, and the potential challenges these may raise for some schools. To highlight these challenges, we provide a strategic group framework for business schools and review the implications of future strategies for these groups.

Finally, after reviewing the current landscape of business school mergers, alliances and failures, we reflect on innovation considerations for the business school business model. Management education is changing, and business schools must be ready to re-evaluate their strategies for growth and, in some cases, survival.

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From various locations along the academic-practitioner spectrum of business professional, Peters, Smith, and Thomas offer value-based perspectives on management education at all levels to explain and understand the existing business and teaching models that business schools currently use. More importantly, they say, they identify the need for ongoing innovation in these models to meet such challenges as technology-enabled learning, competition, and disruption. Among their topics are undergraduate and pre-experience programs, management development, business school revenue orientation, and value proposition and portfolio choices.
( - Annotation 2018

Keyword Index
Business schools.
Country of Publication
United Kingdom
Number of Pages

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