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Riding the waves of culture - Alfons Trompenaars|Charles Hampden-Turner
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Title
Riding the waves of culture - understanding cultural diversity in global business
Riding the waves of culture - understanding cultural diversity in global business
Author
Alfons Trompenaars|Charles Hampden-Turner
Alfons Trompenaars|Charles Hampden-Turner
Publisher
McGraw Hill
McGraw Hill
Language
English
English
UK Publication Date
19971201
19971201
Description
As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the
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