Search engine optimization all-in-one for dummies - Bruce Clay

Boost your bottom line with your $25 Google AdWords credit — see inside If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start! What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure Words are key — learn to develop a keyword strategy and be competitive in Books II and III Lookin' good — Book IV helps you design an SEO–friendly site, and in Book V, you learn to create content that lures your audience Link up — the tips in Book VI show how to line up relevant links for a better search showing What's under the hood — Book VII shows how to get more from your server and content management system Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Search and find — use SEO and Book X tips to build your brand Open the book and find: What drives search results How to match meta tags and keywords to page content Secrets for selecting keywords and phrases What you should know about HTML, JavaScript, and CSS The basics of SEO–friendly design How to manage the mechanics of content Why your server is important Your Google AdWords gift card worth $25!