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Sixty trends in sixty minutes - Sam Hill

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Title
Sixty trends in sixty minutes
Author
Sam Hill
format
Hardback
Publisher
John Wiley & Sons, Inc.
Language
English
UK Publication Date
20020913

THE FUTURE OF MARKETING BEGINS HERE . . . "This is a terrific book. Useful, stimulating, and fun. Helpful not only in business but in general day–to–day life." –– Christopher J. D. Ainsley, President and CEO Wolters Kluwer, International Health & Science "Tired of asking yourself 'How did they know that trend was worth jumping on so early in the game?' Sixty Trends in Sixty Minutes helps marketers decide if the ripple is just a ripple or the next big wave." –– Dan Hanrahan, Senior Vice President of Marketing Royal Caribbean International "Herman Kahn, Alvin Toffler, John Naisbitt are only a few of the trend analysts who've broken through into public consciousness. Sam Hill does them all one better; he shows you how to build businesses from his observations." –– Randall Rothenberg, Chief Marketing Officer, Booz Allen Hamilton Author of Where the Suckers Moon: The Life and Death of an Advertising Campaign "The need for understanding the changing consumer has never been greater. Rich in facts, examples, and thought, Sixty Trends in Sixty Minutes makes evident the forces that are shaping consumers all over the world." –– Bob Schmetterer, Chairman and CEO Euro RSCG Worldwide "In Sixty Trends in Sixty Minutes, Sam Hill brings together the insights of a futurist, the literary flair of a great journalist, and the analytical rigor of a top corporate strategist. This book should be on every senior executive's night table." –– Reggie Van Lee, Vice President and Managing Partner Booz Allen Hamilton "Sam Hill's Sixty Trends in Sixty Minutes gets better and better as one reads it–exactly what one wants from a book discerning trends. Invest an hour in this insightful book and you'll not read the daily newspaper the same again." –– B. Joseph Pine II and James H. Gilmore, coauthors of The Experience Economy

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SAM HILL is the cofounder of the Helios Consulting Group, which helps top management solve complex strategic problems. He was previously a partner and Chief Marketing Officer at Booz Allen Hamilton and Vice Chairman of DMB&B, a top–twenty global advertising agency. His writing has appeared in such publications as the Harvard Business Review, Strategy & Business, Fortune, Ad Age, The Wall Street Journal, and the Financial Times. He is also the coauthor of Radical Marketing and The Infinite Asset: Managing Brands to Build New Value.

"...from another guru...the usefulness of his book lies...in the details of the commercial opportunities they (trends) can create..." (Market Leader, Winter 2002) “…There is much useful advice and information in this book for any business or organisation, whether commercial or not…”(Managing Information, June 2003)

Type
BOOK
Keyword Index
Business forecasting.|Fads - Forecasting.|New products.
Country of Publication
New York (State)
Number of Pages
288

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