Small business web sites made easy - Steven Holzner

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Bring in more customers with your own web site!

Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!

• Learn essential HTML skills
  
• Plan your site architecture
• Add style to your web site using Cascading Style Sheets (CSS)
• Make your pages come alive with JavaScript elements
  
• Increase leads, conversions, and sales using search engine optimization (SEO)
  
• Set up pay-per-click advertising, including Google AdWords
  
• Track metrics with hit meters
  
• Market your site on Facebook
  
• Create a shopping cart and enable credit card transactions
  

Steven Holzner is the award-winning author of 108 books on computing, specializing in online topics like XML. His books have sold over two million copies, and have been translated into 23 languages. He's been a contributing editor to PC Magazine, and has been on the faculty of both Cornell University and MIT.
He's been using XML since it first appeared, and routinely communicates with members of various W3C XML working committees (responsible for setting XML standards). Steve has written many books on XML, including Inside XML (several weeks in the Amazon top 100 bestsellers), Real World XML, Ajax for Dummies, Secrets of RSS, and dozens of others that involve the use of XML. He also teaches a course around the country on XML to Fortune 500 company programmers.