It's easy to become overwhelmed by the sheer volume of information about business. A quick glance at the shelves of any bookstore presents a cacophony of advice, fads and panaceas. It's about time someone sifted through it all to provide a clear picture of what business is really about and to highlight the rare nuggets of valuable insight.
is the book you've been looking for – it guides you past the hype and the jargon to show you what the basics of sound business practice are, and what are the key drivers behind every successful organization. James Leibert takes you on a high–speed tour of the smartest business ideas, showing you which are useful and where to find out more. Along the way you'll learn the essential secrets behind any successful business:
Whether you are an entrepreneur or an executive, a supplier of an shareholder, this is the only book you'll ever need to help you make sense of the business world.
is a strategy consultant who has helped some of the biggest companies in the US, Europe, South East Asia and Australasia to rescue failing businesses and to develop new ones, to overtake competition and to improve their efficiency. He was awarded his MBA (with distinction) at INSEAD, one of the world's leading international business schools.
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