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Smart services - Deborah C Sawyer

9780910965569
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Title
Smart services - competitive information strategies, solutions, and success stories for service businesses
Author
Deborah C Sawyer
format
Paperback / softback
Publisher
CyberAge Books
Language
English
UK Publication Date
20020401

Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.

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Deborah C. Sawyer is the president of the Information Plus companies, a group of firms providing research and consulting services to Fortune 500 corporations. She is the author of Getting It Right: Avoiding the High Cost of Wrong Decisions. She lives in New York City.

Type
BOOK
Keyword Index
Service industries.|Business intelligence.|Strategic planning.|Competition.
Country of Publication
New Jersey
Number of Pages
236

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