Smart things to know about change - David Firth

Change is everywhere in business. As markets develop at an unprecedented speed so organizations rush to keep up. But change is complex, frightening and expensive. So, why bother? Just thinking about it will cost money and time. The Smart Change Master knows that not thinking about it will cost even more. If you want to really understand business change, you?ve picked up the right book. Smart Things to Know About Change is a distilled summary of everything you always wanted to know about change. It will show you how to:

• Understand the change process
• Create a vision
• Communicate change
• Build trust and commitment to change
• Measure the benefits of change
• Sustain change through learning
• Make change Fun!

Smart Things to Know About Change gives you everything you need to understand and make the most of change. Become a Smart Change Master and watch your sales grow and your company take off! Smart Things to Say: ?Planning is everything. The plan is nothing? President Dwight D. Eisenhower

David Firth is the principal of international consultancy, Treefrog, specializing in the psychology of change. He is the author of The Corporate Fool and How to Make Work Fun.