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Soap, sex, and cigarettes - Juliann Sivulka

9780534515935
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Title
Soap, sex, and cigarettes - a cultural history of American advertising
Author
Juliann Sivulka
format
Paperback / softback
Publisher
Wadsworth
Language
English
UK Publication Date
19970419

This book is an examination of how American advertising both mirrors society and creates it.
From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.
The threads of art, industry, culture, and technology unify the work.
The text is chronological in its organization and is lavishly illustrated with advertisements.

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Type
BOOK
Keyword Index
Advertising - United States - History.|Advertising - Social aspects - United States.
Country of Publication
California
Number of Pages
448

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