Sport & event marketing - Nigel Pope
Title
Sport & event marketing
Sport & event marketing
Author
Nigel Pope
Nigel Pope
format
Paperback / softback
Paperback / softback
Publisher
McGraw-Hill Education/Australia
McGraw-Hill Education/Australia
Language
English
English
UK Publication Date
20010716
20010716
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Associate Professor Nigel Pope is a Senior lecturer in the School of Marketing at Griffith University. Dr Nigel Pope won the MCB University Press' Literati Award for Outstanding Paper in the Journal of Product and Brand Management in 1999. He was editor of the Cyber-Journal of Sport Marketing from 1997 to 2000. Dr Pope also won The Australian Award for Excellence in Educational Publishing in 2000 and was commended by the university for his research supervision in both 1999 and 2000.
Type
BOOK
Keyword Index
Sports - Marketing.|Special events - Marketing.
Country of Publication
Australia
Number of Pages
222