Starting an online business for dummies - Greg Holden

Start a new endeavor and open your own online business quickly and easily Armed with a computer, an Internet connection, and a good idea
but hesitant to take that first step toward making money online? Starting an Online Business For Dummies gives you confidence by providing you with essential advice and uptodate trends in ecommerce, all aimed at helping you make money online. Mind your own business
discover the latest strategies for promoting your business and outdoing the competition Getting to know you
identify your customers, get to know the marketplace, and establish a unique visual identity Outta site
get the most from your Web host, update your site to keep customers interested, and use tools to jazz things up The way to pay
choose an online payment system, set up secure credit card payments, and verify credit card data On the level
protect your domain name, figure out if a trademark is available, and explore legal issues you need to know Go straight to the source
sell on consignment, work with a wholesaler, or buy direct from around the globe Stand out in the crowd
increase your Web presence with search engine optimization, Web marketing, and social media tools No Web site? No problem
sell goods via eBay auctions, Craigslist, CafePress, and other online marketplaces Open the book and find: Guidance for creating an ebusiness plan Tips for making your site easily searchable The basics of online business accounting Advice for optimizing the shopping experience Ways to advertise with YouTube, Twitter, Facebook, and blogs Pointers for maximizing Googles tools The essentials of opening an eBay store Ways to find products to sell or to work with wholesalers Learn to: Identify a market need and choose the right Web hosting service Enhance site security and boost your customer service Improve your sites search rankings Market your business through social media

Greg Holden is the founder of Stylus Media, which specializes in creating Web pages for small businesses. He is the author of nearly 50 books on computers and the Internet that provide readers with the knowledge, skills, and tools they need to expand their operations into the Internet.