In business, success and failure are not the alternative results of the toss of a coin. Good planning is essential for an enterprise to prosper.
Starting Up is a step-by-step guide to planning and researching your business idea to ensure its successful implementation. In his clear, methodological approach, Gary Jones covers all the areas which you need to consider as an entrepreneur:
Each chapter ends with a concise summary and most have detailed checklists to help you monitor your progress so that you don't leave out any vital elements in your preparations. With its practical guidance and accessible style, this book will help you ensure that setting up a business for the first time or expanding an existing business is a lucrative as well as an exciting venture.
Avoid the mistakes that lead to business failure.