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Strategic corporate social responsibility - William B. Werther, Jr.
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Title
Strategic corporate social responsibility - stakeholders in a global environment
Strategic corporate social responsibility - stakeholders in a global environment
Author
William B. Werther, Jr.
William B. Werther, Jr.
format
Paperback / softback
Paperback / softback
Publisher
SAGE
SAGE
Language
English
English
UK Publication Date
20060202
20060202
Description
Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as strategy, marketing and ethics, encouraging a multi-disciplinary approach to an issue that touches all aspects of an organization's operations.
The book covers the full range of CSR topics with Internet links to related issues and is supported by real-life mini-cases. It joins the US and European perspectives of the authors, recognizing cross-cultural trends that are developing at different rates and in different regions of the world.
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