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Strategic management and business policy - Thomas L Wheelen

9780130651310
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Title
Strategic management and business policy - concepts
Author
Thomas L Wheelen
format
Paperback / softback
Publisher
Pearson
Language
English
UK Publication Date
20020510

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.

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Type
BOOK
Edition
8th Edition
Keyword Index
Strategic planning.
Country of Publication
New Jersey
Number of Pages
25

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