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Strategic management in action - Mary A. Coulter
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Title
Strategic management in action
Strategic management in action
Author
Mary A. Coulter
Mary A. Coulter
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20041122
20041122
Description
For courses in Strategic Management.
Strategic Management in Action, 3rd Edition is clearly differentiated from other texts by its conversational writing style, brief paperback format, increased use of pedagogy, and emphasis on students doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way.
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