Strategy - G. Page West

STRATEGY: SUSTAINABLE ADVANTAGE AND PERFORMANCE, 1e, International Edition, provides an innovative and effective new approach to the study of strategic management. This groundbreaking text emphasizes growth-oriented businesses and highly competitive environments, applying traditional principles and frameworks to the dynamic business climate today's students will experience as working professionals. Using value creation, sustainability, and performance as integrating mechanisms, the text enables a broad discussion of stakeholders and organizational goals, as well as in-depth exploration of the value chain framework. Masterfully balancing fundamental business theory and practical, real-life applications--presented through vignettes, exercises, and simulations--the authors employ a lively and engaging writing style that will appeal to students and instructors alike.

Dr. Page West is Professor of Strategy and Entrepreneurship and the BB&T Fellow in Capitalism and Free Markets at Wake Forest University. He earned his B.A. in Economics at Hamilton College, an M.B.A. at The Amos Tuck School of Business Administration at Dartmouth College, and a Ph.D. in Strategic Management at the University of Colorado at Boulder. Prior to earning his Ph.D., Dr. West held positions in marketing and new business development for 17 years at consumer packaged goods companies including General Mills and Celestial Seasonings, and he consulted with Westinghouse and other technology companies. He also launched his own food manufacturing company, raised venture capital, and expanded the business to a national level.
At Wake Forest, Dr. West has taught undergraduate and graduate courses in Strategic Management, Entrepreneurship, International Entrepreneurship, Capitalism and Free Markets, and Shakespeare on Management. He has also taught management in London, and he is a regular visiting faculty member at the cole de Management in Bordeaux, France. Dr. West has won awards for innovative teaching three times and was recently named the most influential professor by Wake Forest business school alumni. His research focuses on top management teams and the evolution of strategy in new ventures, and he has published articles in the Journal of Management, Journal of Management Studies, Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Technology Transfer, Journal of Small Business Management, and International Journal of Organizational Analysis.