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Richard Denny is the 'godfather of salesmanship' and author of the international best-seller and classic sales text, Selling to Win. The most inspirational business speaker in the UK, he has helped countless thousands of salespeople become high flyers and now his vast knowledge and experience is distilled in this definitive new title.

Successful Selling Skills is essential reading if you are new to sales, but also invaluable for those professionals who need to refresh their skills. In his distinctive, accessible style Denny analyzes the key aspects of selling, such as developing the right attitude and motivation, displaying product knowledge, identifying USPs, the classic sales presentation, negotiating, handling objections and closing a sale.

Whether you want to join the ranks of high-flying sales executives or simply win new business for your company, Successful Selling Skills is a vital addition to your business bookshelf.

Successful selling skills - Richard Denny

9780749454104
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Title
Successful selling skills
Author
Richard Denny
format
Paperback / softback
Publisher
KoganPage
Language
English
UK Publication Date
20090503

Richard Denny is the 'godfather of salesmanship' and author of the international best-seller and classic sales text, Selling to Win. The most inspirational business speaker in the UK, he has helped countless thousands of salespeople become high flyers and now his vast knowledge and experience is distilled in this definitive new title.

Successful Selling Skills is essential reading if you are new to sales, but also invaluable for those professionals who need to refresh their skills. In his distinctive, accessible style Denny analyzes the key aspects of selling, such as developing the right attitude and motivation, displaying product knowledge, identifying USPs, the classic sales presentation, negotiating, handling objections and closing a sale.

Whether you want to join the ranks of high-flying sales executives or simply win new business for your company, Successful Selling Skills is a vital addition to your business bookshelf.

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Richard Denny was one of the UK's foremost authorities on sales, management training and personal development. Chairman of the Richard Denny Group, he was highly sought after as a motivational speaker at company conventions and conferences throughout the world. He was also the author of Selling to Win, Communicate to Win, Motivate to Win and Succeed for Yourself, all published by Kogan Page.

Further information on Richard Denny can be found on The Richard Denny Organisation's website at
www.denny.co.uk

Type
BOOK
Keyword Index
Selling.
Country of Publication
England
Number of Pages
110

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