The art of the App Store - Tyson McCann

Your one–stop shop for planning, creating, marketing, and maintaining your applications

It takes more than a great idea to succeed at iPhone and iPad app development.This indispensible guide provides an in–depth look into the perils and potential of the iPhone and iPad app landscape. The Art of the App Store presents tried and tested methods for competitive research, findingyour niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post–launch. You will find guidelines for developing and pricing your app using the most up–to–date trends, a plan for viral marketing using social networks, metric tracking, taking advantage of feedback, and much more.

The Art of the App Store:

• Shows how the App Store has evolved and how to take advantage of the changes




• Helps you identify potential costs and decide where to invest your time and money




• Analyzes successful and unsuccessful apps, examines existing niches, andshows how to create successful hybrids




• Compares the risks and rewards of free, freemium, and premium apps




• Explains how to advertise and market your free and lite apps




• Offers tried–and–true advice on marketing your apps through social networks




• Demonstrates post–launch update strategies to maintain app awareness

Wrox books are crafted to make learning programming languages and technologies easier than you think, providing a structured, tutorial format that will guide you through all the techniques involved.

Tyson McCann
owns Nth Iterate, a game design and consulting company. As a freelance game design, social media, and user experience consultant, he has worked for major game companies including Sega, 3DO, the Tetris Company, Fisher–Price, and Funcom. His experience includes design and development on multiple iPhone apps, including a top–grossing, multiplayer game that can be found in the App Store Hall of Fame.