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The brutal truth about Asian branding and how to break the vicious cycle - Joseph Baladi
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Title
The brutal truth about Asian branding and how to break the vicious cycle
The brutal truth about Asian branding and how to break the vicious cycle
Author
Joseph Baladi
Joseph Baladi
format
Hardback
Hardback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20110218
20110218
Description
Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands.
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