The cash flow challenge - Philip Ramsden

You are about to be set a tough challenge. You are the financial director of Daisy House Limited. Head office needs to generate cash to buy out a small competitor, and Daisy House has been asked to contribute towards this acquisition by generating a positive cash flow of 1 million ... in the next month. - - Its your job - playing the part of financial director - to achieve your cash flow target. - - In accepting the challenge, working through the book, enlisting the help of your colleagues in Daisy House Limited, and choosing the tactics to use at each stage, you will learn how cash flow is controlled. Along the way, youll pick up positive or negative cash flow scores towards your 1 million target. Youll also score points for good (and bad) business practice, so you can see just how close to the wind you have sailed. - - The Cash Flow Challenge offers you an enjoyable way to learn about cash flow. You make the decisions, learn from your mistakes and understand why cash is an organizations lifeblood and how to manage it, and why every manager has a part to play. - - No accounting experience is necessary. Youre about to be the financial director of Daisy House Limited, whether youre really in personnel, sales, production, purchasing, computing or any other department. - - Are you up to the challenge?