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It's no accident that CEOs of media conglomerates try to conceal their bottom-line performance with empty catchphrases such as 'content is king' and 'media convergence'. For as soon as the glamour and buzzwords are stripped away, it becomes clear that these companies have been unable to deliver the returns of an index fund. The Curse of the Mogul exposes the strategic failures underlying this consistently poor performance. Anyone who has ever wondered what makes Disney, News Corporation, Viacom, NBC, Universal and Time Warner tick will appreciate these enlightening insights.

The curse of the mogul - Jonathan A. Knee

9781591843900
£ 6.79
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Title
The curse of the mogul - what's wrong with the world's leading media companies
Author
Jonathan A. Knee
format
Paperback / softback
Publisher
Portfolio
Language
English
UK Publication Date
20110428

It's no accident that CEOs of media conglomerates try to conceal their bottom-line performance with empty catchphrases such as 'content is king' and 'media convergence'. For as soon as the glamour and buzzwords are stripped away, it becomes clear that these companies have been unable to deliver the returns of an index fund. The Curse of the Mogul exposes the strategic failures underlying this consistently poor performance. Anyone who has ever wondered what makes Disney, News Corporation, Viacom, NBC, Universal and Time Warner tick will appreciate these enlightening insights.

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Type
BOOK
Keyword Index
Mass media - Management.
Country of Publication
New York (State)
Number of Pages
320

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