The End of Big - Nicco Mele

Governments fear--and sometimes fall before--individuals relying only on social media. Major political parties see their power eroded by grassroots forces through online fund-raising. Universities scramble to preserve their student populations in the face of less expensive, more accessible online courses. Print and broadcast news outlets struggle to compete with citizen journalists and bloggers.

Is it the end of big?

Social media pioneer, political and business strategist, and Harvard Kennedy School faculty member Nicco Mele offers a fascinating, sometimes frightening look at how our ability to stay connected--constantly, instantly, and globally--is dramatically changing our world. As our traditional institutions are being disrupted in revolutionary ways, we risk a dark and wildly unstable future, one in which our freedoms and basic human values could be destroyed rather than enhanced. Both hopeful and alarming, The End of Big is a thought-provoking, passionately argued book that offers genuine insight into the ways we are using technology, and how it is radically changing our world in ways we are only now beginning to understand.

NICCO MELE -- consultant to the Fortune 1000 and entrepreneur -- is one of America's leading forecasters of business, politics, and culture in our fast-moving digital age. Since Esquire named him one of America's "Best and Brightest", Nicco has been a sought-after innovator, media commentator, and speaker. His firm, EchoDitto, is a leading Internet strategy consulting company working with a long list of non-profit institutions and Fortune 500 companies such as Google, Diageo, and Medco. Nicco serves on a number of boards including the Nieman Foundation for Journalism at Harvard; he is co-founder of the Massachusetts Poetry Festival. Nicco is also on the faculty at Harvard's Kennedy School of Government.