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The entrepreneur - William Heinecke

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The entrepreneur - twenty-one golden rules for the global business manager
William Heinecke
Paperback / softback
John Wiley & Sons, Inc.
UK Publication Date

A lively and practical guide for budding and blooming entrepreneurs.

So you want to be a successful entrepreneur? Fed up with taking orders from above? Want to be your own boss, make your own decisions, and go head–to–head with the big boys in the business world?

This is a book for people bursting with energy and ideas. It comes from the heart of a man who has seen and done it all in one of the toughest markets of them all. Bill Heinecke started his own business when he was in high school, was a millionaire before he was twenty–one, and now runs a business empire that straddles Southeast Asia. The Entrepreneur features a road map for budding businesspeople with tips on: how to get started; why you must follow your instincts and defy conventional wisdom; what is expected of a good leader; when to listen, when to act; and where to look for new opportunities.

William Heinecke (Thailand) is the world's largest manufacturer of golf gloves. He was recently valued at around US$100 million by Forbes magazine. Jonathan Marsh (Australia) is a journalist with the Sydney Morning Herald. He is a former Asia correspondent for the Independent and managing editor of the Asian Times.

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