The entrepreneur's guide to finance and business - Steven Rogers

This book provides no-nonsense guidelines for growing a business from scratch. Entrepreneurship remains the wave of the future, but as with anything in business, long-term success requires mastery of basic fundamentals. "The Entrepreneur's Guide to Finance and Business" balances quantitative with qualitative issues and provides a straightforward, practical overview of the business and financial knowledge required to become a successful entrepreneur. Professor Steven Rogers, a leader in the field and one of "BusinessWeek's" 10 best entrepreneur educators, goes beyond generic small-business issues to focus on highgrowth start-ups and innovators. Integrating hands-on aspects, such as business valuation models and cash flow analysis with qualitative issues of marketing, management, and strategic planning, he provides: clear explanations and examples of the differences between entrepreneurial and corporate finance; proven strategies for developing an effective business plan; and innovative techniques for structuring a deal and financing a new business.

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