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'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' - Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m

The experience! - Lior Arussy

9781578203062
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Title
The experience! - how to wow your customers and create a passionate workplace
Author
Lior Arussy
format
Hardback
Publisher
CRC Press
Language
English
UK Publication Date
20020110

'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' - Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m

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Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.

Type
BOOK
Keyword Index
Customer services.|Customer relations.|Consumer satisfaction.|Experience.|Customer services - Management.|Employee motivation.
Country of Publication
California
Number of Pages
96

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