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The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age - Joe Cappo
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Title
The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
Author
Joe Cappo
Joe Cappo
format
Paperback / softback
Paperback / softback
Publisher
McGraw-Hill
McGraw-Hill
Language
English
English
UK Publication Date
20051031
20051031
Description
Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness.
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