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The future of audiences - Ranjana Das

9783319756370
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Title
The future of audiences - a foresight analysis of interfaces and engagement
Author
Ranjana Das
format
Hardback
Publisher
Palgrave Macmillan
Language
English
UK Publication Date
20180417

This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.

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Ranjana Das is Senior Lecturer in Media and Communication at the University of Surrey, UK.
Brita Ytre-Arne is Associate Professor of Media Studies at the University of Bergen, Norway.

Type
BOOK
Keyword Index
Mass media - Audiences.
Country of Publication
England
Number of Pages
309

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