While working together at a LA boutique, Pamela Skaist-Levy and Gela Nash-Taylor became friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with 200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for 50 million, but not before they created a whole new genre of casual clothing that came to define California cool.