The Gutenberg galaxy - Marshall McLuhan

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a
new media prognosticator. Fifty years after its initial publication, this
landmark text is more significant than ever before.

Readers will be amazed by
McLuhan's prescience, unmatched by anyone since, predicting as he did the
dramatic technological innovations that have fundamentally changed how we
communicate. The Gutenberg Galaxy foresaw
the networked, compressed 'global village' that would emerge in the late-twentieth
and twenty-first centuries - despite having been written when black-and-white
television was ubiquitous.

This
new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan's birth and the fifty-year
anniversary of the book's publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century
readers, while honouring the innovative, avant-garde spirit of the original. This
edition also includes new introductory essays that illuminate McLuhan's lasting
effect on a variety of scholarly fields and popular culture.

A must-read for those who
inhabit today's global village, The
Gutenberg Galaxyis an indispensable
road map for our evolving communication landscape.