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Transform the shackles of conformity into the tools for generating amazing, unconventional results

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

Key features

  • Presents an innovative strategy for fostering creativity that anyone can apply to both work and personal life
  • Schenck has done groundbreaking advertising work for Royal Caribbean Cruise Line, United Airlines, Dreamworks SKG, Volkswagen, Saturn, Sony, and many other brands
  • Schenck's spot for John Hancock 'Sarajevo,' was an Emmy Award nominee for best commercial of the year
  • The Houdini solution - Ernie Schenck

    9780071462044
    £ £4.39
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    Title
    The Houdini solution - put creativity and innovation to work by thinking inside the box
    Author
    Ernie Schenck
    format
    Paperback / softback
    Publisher
    McGraw-Hill
    Language
    English
    UK Publication Date
    20061016

    Transform the shackles of conformity into the tools for generating amazing, unconventional results

    Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

    Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

    Key features

  • Presents an innovative strategy for fostering creativity that anyone can apply to both work and personal life
  • Schenck has done groundbreaking advertising work for Royal Caribbean Cruise Line, United Airlines, Dreamworks SKG, Volkswagen, Saturn, Sony, and many other brands
  • Schenck's spot for John Hancock 'Sarajevo,' was an Emmy Award nominee for best commercial of the year

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    Type
    BOOK
    Keyword Index
    Creative ability in business.|Creative thinking.
    Country of Publication
    New York (State)
    Number of Pages
    232

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