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The Hummer and the Mini - Robyn Waters

9781591841364
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Title
The Hummer and the Mini - navigating the contradictions of the new trend landscape
Author
Robyn Waters
format
Hardback
Publisher
Portfolio
Language
English
UK Publication Date
20061102

For every trend today there is a countertrend at the opposite end of the spectrum. Are cars getting bigger, or smaller and cuter? Both. Look at the enormous success of the Hummer and Mini, two of the hottest vehicles on the road. Trends are not just about what is 'next' anymore, they're about what's important to today's consumers, who no longer march in line with each other. Known as the trend master, Robyn Waters is a hired-gun visionary for her corporate clients. Her first book, The Trendmaster's Guide, was a popular debunking of the myths of trend tracking.

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Type
BOOK
Keyword Index
Marketing research.|New products.|Fads.|Consumer behavior - Forecasting.
Country of Publication
New York (State)
Number of Pages
222

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