The intelligent guide to stock market investment - Kevin Keasey

'The Intelligent Guide to Stock Market Investment is a welcome initiative to help explain the stock market and the important role it can play in people's long term investment plans. This book is particularly valuable at a time when everyone is being encouraged to take more responsibility for their financial future and it is more important than ever to be better informed when making investment decisions.' The London Stock Exchange '. an excellent text . highly interesting and entertaining . subtle, sophisticated and rigorous . In short, even for the successful stock market investor, the percentage returns from buying this book are likely to make it one of the best investments in his/her portfolio!' Professor Robert Watson, Strathclyde Graduate Business School The Intelligent Guide to Stock Market Investment This comprehensive guide to the theory and practice of stock market investment explains in a clear accessible style the techniques, risks and potential rewards of stock market investment. Written by a leading team of financial researchers, it provides the reader with a sophisticated synthesis of current investment knowledge, drawn both from the latest academic research and the professional investment world. Avoiding simplistic and unrealistic formulae to success, this book gives a balanced assessment of the various approaches to investment and thorough understanding of the way in which the stock market works that will enable readers to take control of their own financial future. The International Institute of Banking and Financial Services specialises in world class research and postgraduate education for the whole of the financial services sector.