The invisible computer - Donald A Norman

9780262140652
£2.89

Oops!

Unfortunately it looks like someone took the last one.

Sign up to the musicMagpieStore to be the first to hear about the latest offers, competitions and product information!

Sign up now
FREE Delivery on ALL Orders!
Title
The invisible computer - why good products can fail, the personal computer is so complex, and information appliances are the solution
Author
Donald A Norman
format
Hardback
Publisher
The MIT Press
Language
English
UK Publication Date
19981002

From "Science Finds, Industry Applies, Man Conforms" (motto of the 1933 Chicago USA World's Fair)-to "People Propose, Science Studies, Technology Conforms" (Donald Norman's person-centered motto for the twenty-first centuray).Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last-the opposite of how things are done now.

We are Rated Excellent on Trustpilot
Here's what you say about us...

Business Week has named Don Norman one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; and he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press), Emotional Design, and The Design of Future Things.

Type
BOOK
Keyword Index
Computers - Technological innovations.|Human engineering.|Consumers - Attitudes.|Computer industry - Forecasting.|Computer engineering.
Country of Publication
Massachusetts
Number of Pages
302

FREE Delivery on all Orders!