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The mobile marketing revolution - Jed Alpert

9780071788182
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Title
The mobile marketing revolution - how your brand can have a one-to-one conversation with everyone
Author
Jed Alpert
format
Hardback
Publisher
McGraw-Hill
Language
English
UK Publication Date
20120516

One-to-One is transforming our world-here' s how you can join the Revolution

What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it's in billions of mobile devices worldwide: SMS, or text messaging.

However, there's more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term-without disrupting your business or distracting your customers-you need to understand the bigger movement that's underway.

The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization's existing processes and practices.

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Type
BOOK
Edition
1st Edition
Keyword Index
Electronic commerce.|Communication in marketing.
Country of Publication
New York (State)
Number of Pages
223

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