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The new public - Leon H Mayhew

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Title
The new public - the culture of communication and the means of social influence
Author
Leon H Mayhew
format
Paperback / softback
Publisher
Cambridge University Press
Language
English
UK Publication Date
19970904

Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.

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Type
BOOK
Keyword Index
Communication and culture.|Mass media and culture.|Social influence.
Country of Publication
England
Number of Pages
375

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