The power of ten - David Redhead

What a difference a decade makes. Ten years ago, even the more design-conscious members of the British public would have been pushed to explain what a product designer did for a living let alone actually name one. But now that furniture has established itself as 'the new fashion', suddenly product design is part of the mainstream consciousness. Nitty gritty designers of everyday things are becoming the stuff of which gushing Sunday supplements and fashionable interiors magazine profiles are made. This book takes stock of ten major players on the British product design scene. Each chapter offers a profile of the firm through an examination of an innovative project on which it has recently worked. From FM's suitcase for Samsonite and TKO's washing machine to Tangerine's flat bed for British Airways and PSD's Swatch phone, the sheer variety of British work at the moment is immediately apparent. This book is a celebration of what the leaders in the field are producing today.